BOUCHERVILLE, Quebec — Unimax Tire Ltd. has changed its name to Unimax Ltd., and all retail banners will be operated and managed under Point S Canada.
The name change, which was completed earlier last month, reflects the company's enhanced product offering for its dealers, according to Unimax.
More than 860 stores under the Point S, Point S City, V1, Otobox, Prestige Tire, Megapneu and Max Plus Tires banners will receive exclusive merchandising and differentiate themselves in the market.
Bruno Leclair, president and CEO of Unimax & Point S Canada, called it "great news for our network dealers. They'll get many retail-related benefits that will have an impact in their region."