IRWINDALE, Calif. — Turbo Wholesale Tires will continue as a brand partner of its hometown National Hockey League team, the Los Angeles Kings, for a second year.
Per the multi-year agreement announced Jan. 28, Turbo Wholesale Tires' proprietary Lexani Performance Tires brand will remain a presenting sponsor of the LA Kings "Game Preview" on the team's official social channels, and will appear on Crypto.com Arena signage during all home games.
LA-based AEG Global Partnerships brokered the deal.
Turbo Wholesale Tires CEO Phillip Kane said there is a natural connection between the Lexani brand and the LA Kings.
"We like hockey, a lot," Kane said. "Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does too; so, the sport is a great place for us to be."
In addition to its Lexani brand, Irwindale-based Turbo Wholesale Tires supplies its proprietary Rolling Big Power (RBP) Tires and Lionhart Tires nationally and globally, along with tires from Pirelli, Falken and Bridgestone.