PARIS — France and Ireland were two of the top points of interest for a select group customers of Turbo Wholesale Tires.
The private-brand and wholesale tire distributor recently hosted around 40 of its largest customers at its annual Invitational Dealer Trip, held recently at the Westin Place Vendome in Paris.
Among the topics at the seven-day trip was the firm's growth through continued marketing and product and program investment, boosting Turbo's brands from the value tier, according to Turbo CEO Phillip Kane.
In addition, Turbo Tire revealed it had launched a partnership with former supermodel Kathy Ireland, also an American author, entrepreneur and fashion designer. She appeared in 13 consecutive Sports Illustrated swimsuit issues, including on three covers.
Ireland, 60, is the official brand ambassador for Lexani brand and will appear at events and in advertisements. The company said she will drive appeal for the Lexani brand among women.
Kane said Ireland's confident style and powerful message to women in business made her a natural fit for telling the story of the Lexani brand.
"Our brand is about the American dream and about enabling more consumers, particularly women, to achieve it," Kane said. "These are stories Ms. Ireland wants to be a part of and to help tell. We're very excited that she's chosen to help us in the telling of ours."