CLEVELAND — Myers Industries Inc.'s ongoing revamp of its Myers Tire Supply distribution business is designed to make the firm more efficient and responsive to customers, while also controlling costs internally.
That was the message delivered by Chris DuPaul, group president of Myers Industries' distribution segment — which includes Myers Tire Supply — since November 2017.
"We've changed every part of our business," he told a gathering of trade media earlier this year during the company's annual sales conference/supplier fair in Cleveland. "It wasn't a top-line sales problem ... it wasn't a cost problem or a distribution problem. …
"Given where the market is going, … we asked ourselves, 'What do we need to do differently in terms of how we go to market? … What do we need to change about how we bring our products to market? … How do we need to think differently about where we're going to grow?' "
Mr. DuPaul was addressing a realignment of the business' commercial sales structure that was made public in March in an 8K filing with the Securities and Exchange Commission. That filing outlined plans to trim the distribution business' workforce in line with restructuring efforts designed to yield annualized benefits of $5 million to $7 million after calendar year 2019.
"As the tire-repair and retread industry continues to evolve, Myers Industries is working on transforming its distribution business," Monica Vinay, vice president of investor relations, said at that time. "We are refining our strategy to invest more in our growth channels, better serve our customers and create an even brighter future for our people."
In the meeting with the trade media, Mr. DuPaul sought to elaborate on those comments, saying Myers is taking a "fundamentally different approach to doing business. …
"How do we best serve our customers?" he asked. "What do I need to do to bring this to market?"
Answering his own question, he referenced the company's suppliers.
"You don't do it alone," he said, noting there's a difference between a vendor and a partner. "You have to have strong partners. …"