SHERBROOKE, Quebec — Atturo Tire Corp. has named Importations Thibault Ltée. the exclusive distributor of its Trail Blade SXS line of powersports tires in Canada.
"We are thrilled to be working alongside such a great partner like Importations Thibault to introduce these tires to powersports dealers across Canada," Bill Hume, sales director – Canada, at Atturo Tire, said.
"The timing couldn't be better to get these products on riders' machines and set for an exciting summer riding season."
Atturo Trail Blade SXS tires offer Trail Hazard Protection, two-year coverage for tire damage such as punctures, rips, tears and sidewall damage.
"With the combination of our innovative tread patterns, durable construction, and Trail Hazard protection, we are confident that the Canadian market is going to be a great fit for our Trail Blade SXS line of products," Collin Mikottis, powersports category specialist at Atturo Tire, said.
Waukegan, Ill.-based private-brand distributor Atturo Tire offers performance, off-road and specialty tires. Its other products are handled in Canada by multiple distributors, under the guidance of Bill Hume, who was hired by Atturo in 2022 to coordinate the brand's presence in Canada.
Importations Thibault was founded in November 1981 by Jean Thibault, starting in a 25,000-sq.-ft. warehouse in downtown Sherbrooke. The business moved in the 1990s to Sherbrooke's Industrial Park region, where today it operates a 140,000-sq.-ft. facility dedicated to the distribution of powersports parts.
