MIAMI — Sentury Tire USA Inc. has launched a mobile-first website, Delintetires.com, as part of its rebranding campaign to attract a younger audience for its Delinte brand.
Sentury said the website is just one of the latest customer touchpoints for Delinte.
The website features several Delinte-brand influencers, including Jamie Orr, the official vehicle modifier for Volkswagen USA. Following the recent Specialty Equipment Market Association (SEMA) Show in Las Vegas, Mr. Orr began a nine-country, 17 day, 8,500-mile road trip over the Andes Mountains in South America and Patagonia in his custom-built 400HP VW GTI Rallywagen.
This Volkswagen is equipped with the Delinte Ultra-High Performance, All-Season D7.
Sentury Tire said the goal is to provide young tire consumers all the information they need in one place, in a mobile-friendly display.
"Our focus through this website is on this mobile-first generation looking for a high-quality tire that delivers performance and style," the Miami-based subsidiary of China's Sentury Tire Group said.
All Delinte's social media activity on Instagram is featured on the website via social feed so consumers can experience stories such as Mr. Orr's firsthand.
The homepage features a split screen: the light truck and SUV products are on the left side of the screen and passenger and CUV products on the right. The navigation buttons on the homepage take the user to their desired product, Sentury said, without having to navigate through needless information.
Other navigation options are under the Delinte logo via a hamburger icon, giving the site a clean mobile-first user experience.
According to Sentury, three navigation options for tire searching will be added this year: by staggered fitment; by vehicle; and by wheel diameter. The seach function currently is limited to category only.
The staggered-fitment search options will work with the staggered collective consumer advertising campaign, which will help young consumers searching for fitment options for performance cars, the company said.