MINNEAPOLIS — Countrywide Tire & Rubber Co. has added a line of "competitively priced" ATV/UTV tires under the "Master" brand to its portfolio.
The new Master ATV/UTV line launches with a range of "sub-brands" for each tread pattern, according to Eric Johnson, vice president of operations. The sub-brands include "Corporal," "Brigadier" and "Night Stalker."
The line launches with 19 tread patterns and 45 sizes, and is backed by Countrywide's "Ultimate Advantage Lifetime Warranty," which covers products against manufacturing defects and both field and road hazards.
Countrywide even covers the cost of the service call, according to the terms of the warranty.
Mr. Johnson noted that Countrywide is using a military theme for several of the ATV/UTV lines, and has crafted marketing materials that leverage that theme for dealers to use in selling the new brand. The Minneapolis-based distributor also said it would support the launch with marketing tools such as custom labeling, in-store signage and displays, etc.
Countrywide is marketing the new line with the slogan: "Don't just own the terrain. Master it."
The company did not identify the tire's manufacturer or country of origin, but did say direct factory shipping is available in addition to ordering from Countrywide's Minneapolis warehouse.