MIAMI — Tire Group International's Cosmo Tires brand has become the tire sponsor of automotive event organizer Clean Culture, an enterprise that hosts consumer automotive events in 25 states and three countries.
Each event features hundreds to thousands of vehicles along with entertainment ranging from drifting, burnout competitions, SEMA-level builds, car-show judging and live music performances.
Events have been held at venues such as Dodger Stadium, Daytona International Speedway, Road Atlanta and MetLife Stadium, according to Cosmo Tires.
"I've seen Cosmo factory drivers Amber Di Giorgi and Zack Calvin participate at a high level at our drift events and after Zack got me to try a set of MuchoMacho tires, I knew I wanted to bring Cosmo Tires on as a partner," Nick Terzo, founder of Clean Culture, said.
"The quality to value proposition that Cosmo Tires delivers is in total alignment with our participants."
Cosmo Tires CEO Tony Gonzalez added: "I love the atmosphere at the events. It's family friendly, with kids 10 and under always getting free entry. Clean Culture provides a safe place for car enthusiasts to express themselves,"
"I am very excited to partner with Nick and his team to drive our brands forward."
Founded in New York in 2014, Clean Culture is planning 30-plus events across the country this year. Cosmo Tires has agreed to introduce a driver-support program for participants.
TGI offers offers performance, passenger, off-road, light truck, truck, industrial and agricultural tires in the Cosmo brand.