MONROVIA, Calif. — China Manufacturers Alliance L.L.C. (CMA) has launched a dedicated website for the Tianli commercial tire brand it added to its distribution portfolio earlier this year.
The new site — tianlitires.com — features tire product information, downloads and an opportunity to become an authorized Tianli dealer. It can be accessed on multiple devices, including desktop, tablet and mobile, CMA said.
CMA announced Jan. 15 it had reached a deal with Tianjin United Tire & Rubber International Co. Ltd. (TUTRIC) of Tianjin, China, to distribute that company's Tianli-brand agricultural, forestry and construction tires in North America.
The Tianli agricultural tire line-up comprises radial and bias tractor tires, radial and bias flotation tires, implement tires and specialty R2 and R3 tires, CMA said, and includes IF/VF (increased flexion/very high flexion) technology-based products.
Tianli forestry tires include a complete line for skidders, harvesters, forwarders, as well as flotation forestry tires. In addition, the construction line includes industrial/lift, port, mining, skid steer, backhoe and OTR tires.
The Tianli brand covers sizes ranging from 16 to 57 inches in rim diameter.
CMA developed the Tianli site with the user in mind, according to Tim Phillips, vice president of marketing and operations for CMA. "We can now provide our customers with access to information about the Tianli brand of tires in an easy navigation format. The website will also be updated regularly."
CMA sees the site as a way to introduce the Tianli brand and bring more brand awareness to the North American market, Mr. Phillips added.
Visitors to the CONEXPO-CON/AGG trade show in Las Vegas can learn more about the brand at CMA's booth there.
The new line complements the Double Coin, Warrior, Dynatrail, Dynacargo, Dynastar, Duraturn and Bluestar brands already handled by CMA.