ATLANTA — Apollo Tyres Ltd. is offering dealers in the U.S. and Canada the opportunity to make margins of up to 50% on its Vredestein winter tire lineup through a special program that's open until April 30.
Dealers must make a minimum order of two containers, Apollo said. Greater incentives are available for ordering larger quantities.
Apollo calls its Vredestein winter tire lineup one of the largest winter portfolios in the U.S. and Canada with four product lines available in over 200 size. A quarter of the products fit 20-inch and larger rim diameters. Apollo said the winter tire lineup is in its seventh iteration.
Vredestein, which began making winter tires more than 55 years ago, offers performance, standard and studded winter tires.
Among the offerings is the Vredestein Wintrac Pro, an ultra-high-performance winter tire unveiled 11 months ago. The tire maker has plans to have 100 sizes available in the Wintrac Pro line.
The Wintrac Ice line is for icy condition. It comes with special studs, inserted in a particular pattern that maximizes grip in slick conditions.
The Snowtrac 5 is targeted at consumers who want reliability in everyday winter conditions, Apollo said.
Abhishek Bisht, global head of new markets and channels for Apollo, said the Wintrac 2020 winter program "is an excellent opportunity for customers considering a test-winning product, backed with outstanding profitability."
Dealers interested in the program can sign up here.
For questions, email Apollo Vredestein at [email protected]