LAS VEGAS — Fury Off-Road Tires, the Irving, Texas-based private brander catering to the extreme light truck sector, is branching into the recreational off-road sector with the Country Hunter UTV, designed for the growing full-size ultra-terrain vehicle market.
AURORA, Colo. — Sixteen years after launching its original touring comfort tire, Goodyear has launched the latest iteration, the Assurance ComfortDrive, which it calls the "most comfortable" riding all-season tire in its portfolio.
STERLING HEIGHTS, Mich. — Bartec USA L.L.C., maker of tire pressure monitoring systems (TPMS) diagnostic tools, has released its latest tool software update — Release 61, for Tech400SD, Tech300Pro, Tech500 and Tech400Pro tools.
MIAMI — A decade after introducing the Landsail brand to the U.S. market, Sentury Tire USA Inc. is rebranding it as part of its strategy to communicate a clearer message to end-users and trade customers.
GREENVILLE, S.C. — Michelin North America is re-introducing the BFGoodrich brand to the U.S. farm tire market with the launch of the BFGoodrich Implement Control, touted as a long-wearing, IF implement tire.
FINDLAY, Ohio — American Tire Distributors Inc.'s Hercules brand has broadened its Terra Trac series, adding the Terra Trac HPT while revamping the Terra Trac ATII with the 3-Peak Mountain Snowflake designation.