Marketing - Promotion
TBC recently raised nearly $170,000 for the American Heart Association to fight heart disease and stroke.
Kumho has signed a multi-year partnership with the NBA's Atlanta Hawks, starting with the 2024-25 season.
Goodyear is accepting nominations for its annual Highway Hero Award, which honors professional truck drivers with a CDL who put themselves in harm's way to help others.
Nokian said it set a monthly production record in October at its North American factory in Dayton, while boosting its workforce there to around 500.
Winter tire usage has reached 78% in the Great White North — a 10 percentage-point increase from 2016.
Mike Burns, sales director for the Independent Tire Dealers Group (ITDG), is this week's guest on the Gain Traction Podcast.
Gills Point S Tire & Automotive Service has grown for the second time in less than a month, acquiring family-owned Bruneel Point S and its 13 locations.
Unicorn Tire Corp. has added three light truck tires to its Mastertack Badlands portfolio, while touting a fourth LT product.
Pirelli has developed an 'extreme performance' version of its Scorpion light truck/SUV tire line for the North American market, set to launch in March 2025.
Private-brand marketer Atturo Tire Corp. has struck a multi-year sponsorship agreement with the NHL's Chicago Blackhawks.