Kathy rejoined the Tire Business staff in September 2006 as a part-time reporter. She previously had worked for Tire Business from 1991 to 1997 as a staff reporter. From 1997 to 2006, she continued to write on a freelance basis for both Tire Business and Rubber & Plastics News. Kathy earned a bachelor's degree in communications/mass media from the University of Akron and also worked for a daily newspaper in nearby Ravenna, Ohio, prior to joining Tire Business. Contact Kathy at [email protected]
CUYAHOGA FALLS, Ohio — Phones are ringing, emails are filling inboxes and websites are being constantly updated. Amid the pandemic, trade associations are being put to the test of how relevant — and necessary — they are in the tire and automotive business world.
LAS VEGAS — Tire dealerships concerned about competition with online tire sales should look at the trend as an opportunity to build in-store traffic by developing an online-to-offline (O2O) strategy, according to research from global consulting firm Roland Berger L.L.C.