Kathy rejoined the Tire Business staff in September 2006 as a part-time reporter. She previously had worked for Tire Business from 1991 to 1997 as a staff reporter. From 1997 to 2006, she continued to write on a freelance basis for both Tire Business and Rubber & Plastics News. Kathy earned a bachelor's degree in communications/mass media from the University of Akron and also worked for a daily newspaper in nearby Ravenna, Ohio, prior to joining Tire Business. Contact Kathy at [email protected]
LAS VEGAS — Tire sales, once considered an afterthought for car dealerships and general auto repair shops, are becoming a lucrative means of attracting vehicle service customers, according to Jim Lang, an independent consultant and marketing analyst in the automotive aftermarket industry.
LAS VEGAS — Every decade or so the automotive aftermarket must learn and become proficient in servicing a game-changing vehicle technology. Today, the sea change comes in the form of collision-avoidance systems known collectively as Advanced Driver Assistance Systems (ADAS).
AKRON — By their senior year, students are ready to help run the on-campus Firestone store, where they do basic maintenance on customers' vehicles. The shop serviced about 50 vehicles last year, some of them belonging to teachers and school staff.
Massive potholes notwithstanding, highway vehicles have little need for mud-terrain tires, but that hasn't stopped some in the growing population of light truck owners from pimping their rides with these aggressive-looking tires.