Dan Marinucci [email protected] See All Staff Page Recent Stories Thirty-five years later, critical challenges persist Critical challenges facing auto service providers have persisted for decades simply because solving these problems is difficult rather than easy. Marinucci: Thank you cards boost loyalty Placing a personalized thank you card inside each vehicle boosts customer loyalty in a practical, cost-effective way. Follow-up calls from shops exceed customer expectations Courtesy calls create golden opportunities to exceed motorists' expectations of an automotive service facility. Marinucci: Housekeeping can boost customer loyalty Auto shops can boost customer loyalty and expectations with a little tidying up. Marinucci: Breakfast and coffee an overlooked job perk A free breakfast is not and cannot be a cure-all for problems at your auto service facility. Surely, however, it merits some consideration. Marinucci: Avoiding cartridge oil filter fiascoes Taking practical precautions prevents problems when servicing common cartridge-style oil filters. Marinucci: Oil change precautions that score points A neat and tidy oil change should be the rule rather than the exception at every automotive service facility. Marinucci: Practical, important goals for young techs Dumping too much work — not to mention highly challenging jobs — onto inexperienced techs may overwhelm them. Modifications may damage modern electronics Seemingly harmless modifications may destroy costly electronic components on modern vehicles. Marinucci: Business income impacts tech recruitment Unless tire dealers and service shop operators generate adequate income, they cannot offer competitive pay and benefits to prospective new hires. Preventing technicians' neck, back ache A fan, specialized creeper and ample work space speed up potentially tedious repairs under a vehicle's dashboard. Marinucci: Limited access can delay repairs Marinucci: Routinely researching vehicles before quoting electrical jobs prevents unpleasant surprises and unhappy customers. Marinucci: Practice often makes perfect for techs An old adage, practice makes perfect, shows how automotive technicians can sharpen and maintain their troubleshooting skills. Marinnuci: Reality lessons from ‘Undercover Boss' Marinucci: Maintain test leads, cables to save time, money Test leads and cables link critical diagnostic gear such as scan tools, meters and oscilloscopes to the vehicle. Load More
