Bruce has been with Tire Business since its inception in 1983, helping create the business plan, format, design and content with then-editor and publisher Ernie Zielasko. Prior to that he was a reporter and marketing editor of Rubber & Plastics News from August 1980 to December 1982. Bruce was managing editor of Tire Business from 1983 to 1985, when he become the European correspondent for Tire Business, Rubber & Plastics News, European Rubber Journal and Urethanes Technology, all published by Crain Communications. He moved to Frankfurt, Germany, where he covered the European tire and rubber industry for all four magazines for the next 12 years, returning to the Akron office in early 1996 as special projects editor for Tire Business and Rubber & Plastics News. In his current role, Bruce heads up special projects such as the Global Tire Report and rankings of retailers, commercial dealers, retreaders and wholesalers among other topics. Bruce graduated from Ohio University in 1979 with a bachelor's degree in journalism.