Special Projects Reporter
Bruce has been with Tire Business since its inception in 1983, helping create the business plan, format, design and content with then-editor and publisher Ernie Zielasko. Prior to that he was a reporter and marketing editor of Rubber & Plastics News from August 1980 to December 1982. Bruce was managing editor of Tire Business from 1983 to 1985, when he become the European correspondent for Tire Business, Rubber & Plastics News, European Rubber Journal and Urethanes Technology, all published by Crain Communications. He moved to Frankfurt, Germany, where he covered the European tire and rubber industry for all four magazines for the next 12 years, returning to the Akron office in early 1996 as special projects editor for Tire Business and Rubber & Plastics News. In his current role, Bruce heads up special projects such as the Global Tire Report and rankings of retailers, commercial dealers, retreaders and wholesalers among other topics. Bruce graduated from Ohio University in 1979 with a bachelor's degree in journalism.
AKRON — The impact of automotive aftermarket business collectives — franchises, marketing groups, buying groups, affinity groups, etc. — throughout the U.S. and Canada continues to grow as independent business owners seek to remain relevant in an increasingly competitive marketplace.
SUWANEE, Ga. — Maxxis Tire International – USA has launched a dealer marketing program called Accelerate that company executives see as a critical first step in the company's plans for expanding its automotive-related business in North America.
HENDERSON, Nev. — Yokohama Tire Corp. is making a serious pitch for the pickup truck/Jeep/SUV and CUV crowds with a pair of new tires in the Geolandar product line, the X-AT extreme all-terrain and X-CV crossover/luxury SUV tire.