PHILADELPHIA — Online tire retailer SimpleTire has teamed up with the Car Talk radio show to offer safety tips and expert advice while promoting the U.S. Tire Manufacturers Association's (USTMA) National Tire Safety Week, June 24-July 3.
During National Tire Safety Week, SimpleTire and Car Talk will provide resources and tips on their websites and social media channels to help drivers understand and implement essential safety measures.
SimpleTire said it encourages drivers to "Do Your P.A.R.T. and get #RoadReady" by emphasizing the importance of checking tire pressure, getting tires aligned, rotating the tires and checking tread depth.
SimpleTire and Car Talk are also focused on helping their audiences understand tire load and speed ratings amidst the rising popularity of heavier SUVs and pickup trucks.
"SUVs and pickup trucks now account for more than four out of every five new vehicles sold in the U.S. today," Julie Bausch Lent, managing editor of Car Talk, said.
"Bigger vehicles are heavier, and if you plan on adding a lift kit to your new Ford Bronco Sport or towing your motorboat to the beach, you're adding more weight and strain on your tires. Understanding your tires' load and speed ratings is vital for maintaining safety on the road," she said.
"National Tire Safety Week is an excellent opportunity to remind drivers of the crucial yet simple steps for proper tire care and safety," Kim Kleine, USTMA's senior vice president of public affairs, said.
"Tires are the only part of the car that touches the road and a key part of overall road safety. By following P.A.R.T. guidelines and scheduling regular inspections with tire service professionals, drivers can keep their tires and vehicles in top condition."
SimpleTire CEO Karthik Iyer added: "At SimpleTire, our mission is to make tire replacement 'way simple, way better.' By educating our customers about tire safety, we empower them to make informed decisions that keep them safe on the road."
