SAN DIEGO — Snap-on Inc. has released new Mitchell 1 LocalSearch website themes within its SocialCRM auto repair marketing service to help shops improve their online presence, attract new customer traffic and convey their brand stories.
"We have completely overhauled our LocalSearch website design themes to include modernized visuals and innovative features, which will help shops strengthen their brand and expand their marketing opportunities to attract more customers," Brian Warfield, senior product manager for the Mitchell 1 SocialCRM product line, said.
"Our updated LocalSearch design themes give shops the power to take their websites and social media activities to the next level of business growth."
The updates include:
• Modern designs with intuitive navigation;
• Enhanced Search Engine Optimization (SEO);
• Web-specific coupons and promotions;
• Staff page with employee profiles and recognition;
• Optimized consumer review display locations; and
• Website social media content publishing.
As part of the website themes launch, Mitchell 1 has incorporated a new employee recognition feature that integrates various employee milestones such as birthdays, anniversaries, promotions and stand-out reviews to be shared across social media platforms to reach a wider audience.
"Highlighting employee achievements not only celebrates the individual, but also demonstrates that the shop values its workforce," Warfield said. "This enhances the shop's reputation among customers and prospective employees alike."
The Mitchell 1 SocialCRM auto repair marketing service provides marketing messages and campaigns auto repair shops can use to retain existing customers, such as automated service reminders, thank-you messages and targeted email promotions. Shops can attract new customers through verified reviews, professional websites and increased internet visibility, the company said.
