The campaign also highlights Midas' guarantee on select parts (like brakes, shocks and struts) along with other measures to increase transparency with customers, such as offering comprehensive visual or digital inspections, known as a Closer Look Vehicle Check.
According to a survey of 2,000 people across North America conducted on behalf of Midas, half of respondents said they've experienced bad service in auto care, with two out of three reporting they've been mistreated in an auto repair shop at least once, by being pushed into unneeded services, being ripped off or pressured.
"At Midas, customers can expect a better car care experience as stores strengthen their focus on creating a transparent, pressure-free environment," Lenny Valentino Jr., president and chief operating officer of Midas, said.
"We know that consumers are fed up with the bad service they experience in the auto care industry, and we're not shying away from this problem, we're tackling it head on."
The company recently rolled out a new training program for franchisees and their employees that outlines how stores can better partner with customers to provide straightforward information, like what needs fixing now and what can wait, and problem-solve together to find car care solutions.
Franchisees also took a pledge against bad service at the franchisor's annual convention earlier this year, committing to help drive positive experiences for customers, the company said.
Midas offers brakes, maintenance, tires, exhaust, steering and suspension services at nearly 1,200 franchised locations in the U.S. and Canada.
