NASHVILLE, Tenn. — Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, is moving toward paperless operations by offering customers at its 2,200-plus tire and automotive service centers digital vehicle inspections.
The nationwide transition is part of BSRO's "Go Paperless" initiative to support a more sustainable future. The initiative will save approximately 35 million pieces of paper annually, the equivalent of 3,500 trees per year, the company said.
Customers of BSRO brands including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works will now receive an email in lieu of a paper report that includes recommended services paired with real-time visuals.
"Customers have repeatedly expressed a desire to join us on our sustainability journey, and implementing digital inspections is our way of involving them in our transition," BSRO President Marko Ibrahim said.
"Taking our inspections fully digital not only helps the environment, but also delivers more transparency and clarity to our customers as we seek to be the most trusted auto care provider in every neighborhood we serve."
In addition to paperless inspections efforts, BSRO said its sustainability initiatives include the expansion of maintenance services and charging resources for electric vehicles and energy saving technologies to reduce carbon emissions.
