JOHNSTOWN, Ohio — TECH Tire Repairs, a wholly owned company of Technical Rubber Co. (TRC), has launched an e-commerce site to provide a way for automotive, commercial truck or agriculture repair shops not supported by a TECH distributor to access Tech's tire and wheel service products.
"Reaching customers not currently served by a TECH distributor, the e-commerce site has the power to strengthen our distribution network by accessing untapped customer opportunities," Chris Intihar, TECH Americas general manager, said.
"It's important for our distributors to know that the idea behind this site is to help generate new customers which they would be able to service," he said. "Most importantly, the goal is to get our world-class products into the hands of new customers who value TECH's high-quality products. It is a tool meant to establish and enhance relationships."
The e-commerce site, products.techtirerepairs.com, which launched in October, allows customers to order TECH's products with ease, according to the company. New products will be added regularly. Items are linked to other commonly used products as well as TECH's comprehensive training library.