AKRON — Jennifer Maher has a lot of tips on how to recruit female technicians, but here's one that won't cost your dealership a cent.
Put the toilet seat down.
"If I'm a female tech and I'm coming in for an interview, … do I go to the bathroom and find that it's a guy's bathroom with the toilet seat up?" Ms. Maher, CEO and executive director of TechForce Foundation, asked during a recent Tire Business livestream.
"That's something that does not make me feel welcome."