MCHENRY, Ill. — Bake Parts Inc. (BPI) is beefing up its Raybestos-brand brake pad offerings to provide an added focus on European applications.
BPI is adding more than 75 Rabyestos Element3 and R-Line brand brake pad line part numbers, with a specific focus on European applications.
This expansion is tied to a move by BPI to discontinue the specialty European brake pad line in favor of tagging them as Element3 products, the company said. "This change will be seamless and allow customers to continue to get the products they are currently purchasing."
"Adding additional European coverage in our product families is an exciting expansion," Kristin Grons, BPI marketing manager, said.
"All Raybestos European brake pad parts in both the Element3 and R-Line families will now have a green part number label to make them easy to identify."
The transition should provide customers with increased coverage, more competitive price points, easy-to-identify parts and a more variable product offering, BPI said, while continuing to maintain the rigorous product standards that they expect from Raybestos.
The premium Element3 brake line includes a selection of components for complete braking system coverage, including pads formulated to meet rigorous European standards.
Raybestos is the flagship brand for BPI, a McHenry-based global supplier of auto parts.