When it comes to vehicle modification and accessorization, pickup truck owners are a prime target for tire dealers and parts retailers, according to a new Specialty Equipment Market Association (SEMA) study.
There are 283.9 million passenger vehicles in operation in the U.S.: CUVs account for a 24% share with pickup trucks a close second at 21%, followed by mid-range/large cars at 19%.
But pickup trucks most likely are to be customized and modified with bigger tires and wheels and other modifications, according the SEMA Pickup Accessorization Report 2022, which interviewed pickup owners.
There are 59 million registered pickup trucks in the U.S., and the top five states with pickup trucks are Texas, California, Florida, Georgia and North Carolina.
The majority of pickups on the road are full-size models, such as the Ford F Series, Chevrolet Silverado/GMC Sierra and Dodge RAM, due to their flexibility to serve as a workhorse, a vacation vehicle or an off-road/recreation vehicle, according to the report.
For many Americans, owning a full-size pickup is a lifestyle choice.
"Even if they don't need the full capabilities these vehicles offer, there are plenty of 'truck people' out there who see their pickup as part of who they are," the report said.
Pickups are, by far, the biggest single segment for the specialty equipment market, according to SEMA.
"If we look at the specialty equipment sales for passenger vehicles, this last year we went over $50 billion in sales in total and the biggest individual chunk of that was for pickups — $16 billion last year was spent to accessorize and modify. So it really is a booming market for us," Gavin Knapp, SEMA director of market research, said.