CAMBRIDGE, Mass. — Openbay Inc. has integrated its intelligent chat and messaging platform, Otis, with its Shop Boss management software.
Otis installs on existing websites without any programming involved and "jumps into action when it detects a new website visitor," Openbay said, delivering information via messaging/chat without any intervention by shop staff.
Otis operates 24-7, performing tasks such as service appointments, service estimates, two-way texting and tire pricing/availability automatically. Otis also has a live chat feature for interested businesses.
The move is designed to increase service revenue by converting more website visitors into customers, Openbay said.
Openbay Otis is used across six automotive service brands and 25 locations, including Kerry's Car Care, Service Street, Driver's Auto Repair, First Choice Automotive, Repair One Automotive Services and Rooster Ridge Car Care.
"The integration between Otis and Shop Boss delivers personalized information to our website visitors around the clock and allows visitors to book service appointments based on bay availability, revenue potential of the service being booked, and preference to either wait onsite or drop off the vehicle," Rissy Sutherland, president of SRS & Co. Automotive Partners, said.
"Customer contact and appointment specific information is made available in Shop Boss automatically, making appointment management frictionless for our staff. Having Openbay Otis helps keep our automotive brands in lock-step with the shopping preferences of the modern-day digital consumer — where real-time responses are vital to acquiring new customers."