SAN DIEGO — Mitchell 1 has added an exclusive Google ReScore feature to its SocialCRM LocalSearch program that gives automotive repair shops a way to effectively handle bad reviews while building customer trust and loyalty.
ReScore helps shop owners transform negative reviews into positive customer experiences, the company said.
"Managing bad Google reviews is not about simply deleting the review; that doesn't help anyone," Marcus Mackell, Mitchell I's SocialCRM market manager, said.
"It's about recognizing the customer's concern, resolving it and having the customer share that resolved experience with everyone. The Mitchell 1 SocialCRM shop marketing service can help mitigate those bad review concerns."
Using the SureCritic review service, shops can link to their Google My Business page for managing their Google reviews directly through their SureCritic dashboard so shop owners are able to respond to every Google review.
If a shop gets a bad review, they can send a ReScore request directly to the customer, asking them for an updated review. Once the updated review is received, the new review will replace the bad review online.
"Auto repair shops that want to grow their business need to prioritize their online reviews. They can either sink with negative feedback or they can leverage positive customer reviews to acquire new customers and retain existing ones," Mackell said.
"Online reviews not only help set the tone for a shop's overall reputation, but they also affect the business revenue and search engine optimization (SEO). With exceptional SEO, shops can increase their visibility and outrank their competitors on search results."
With the Google ReScore feature, shops benefit from the positive customer experience and higher Google rating and every customer that views the shop's Google Business Profile only sees the updated positive review, the company said.
SocialCRM marketing services automate auto repair shop marketing, reputation management, social media and customer communication efforts to help retain existing customers and acquire new ones. Services include shop marketing tools, including targeted promotions, mobile-friendly email campaigns, verified customer reviews, professional website development, internet search optimization, social media marketing services and Google Ad campaigns.
