Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • Mid-Year Report
  • ADAS
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Service Zone
February 05, 2020 12:11 PM

Meineke dealers group makes DuraMAX lubricants ‘preferred' brand

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    CINCINNATI — Meineke Dealers Association and Meineke Dealers Purchasing Co-op Inc. (MDPCI) have designated RelaDyne Inc.'s DuraMAX brand as their preferred brand of automotive lubricants.

    The deal covers not only the DuraMAX range of lubricants but also "retention-focused" marketing tools and services designed to help Meineke dealers enhance their repeat business while increasing their profitability, the partners said.

    MDPCI President Paul Repetti said, "We are confident DuraMAX will bring limitless value to our franchisees."

    The deal covers more than 800 franchised Meineke locations in the U.S. and Canada.

    "Partnering with the MDPCI as a supplier to Meineke franchisees is a welcome venture to expand our DuraMAX brand throughout their many locations," David Gempel, RelaDyne strategic account business development manager, said.

    The DuraMAX brand includes synthetic and synthetic blend motor oils, antifreeze, filters, wiper blades, brake cleaners, power steering fluids, etc. plus installer-focused retention programs such as service rebates, email marketing and a 10-year, 300,000-mile engine protection warranty with every DuraMAX oil change.

    Cincinnati-based RelaDyne is a lubricant distribution and related services company founded in 2010 by the merger four existing distribution firms — Mid-Town Petroleum Inc.; Oil Distributing Co.; Hurt Co. Inc.; and Pumpelly Oil Co.

    The Meineke Dealers Association is independent of Driven Brands Inc., the franchisor of the Meineke Car Care Centers business, but works in cooperation with the corporate office "to pursue … the betterment of the Meineke Franchise System, for the benefit of our members and all concerned."

    The MDA also provides support to vendors in the form of advertising on its website and in newsletters, e-mail and fax blasts and opportunities to visit with dealers at regional meetings and bi-annual national conventions.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Average executive salaries found in Tire Talent report
    2
    Discount Tire installs RoboTire at Arizona store
    3
    Sun Auto opens stores in Nevada, California
    4
    UPDATED: Goodyear to close 'redundant' Cooper tire warehouses
    5
    Goodyear sales, earnings rise by double digits in Q2
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • Mid-Year Report
    • ADAS
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION