Make no mistake about it: Literacy is the future, and the future is literacy.
Savvy service shop operators and tire dealers acknowledge this, promoting and encouraging literacy within their businesses.
Furthermore, progressive owners and managers expect local schools to produce prospective new hires with solid reading skills.
Automotive service providers who have not embraced these steps yet should consider them practical investments in the future.
Literacy encompasses reading as well as understanding the printed word. Reading words and comprehending their meanings — including subtleties and nuances — are related but different essential skills.
Progressive bosses do not stigmatize employees who read poorly — perhaps they have serious reading disabilities. Instead, they recognize the shortcomings as issues that warrant additional training.
For example, consider those technicians who bungle electrical diagnoses. A prudent owner or manager counsels these techs, emphasizing that modern auto repair requires a minimal level of electrical know-how.
As a result, the boss mandates training that hopefully brings these techs up to speed on electrical troubleshooting.
Similarly, a tire dealer or service shop operator may notice employees struggling to read and comprehend written material. Some bosses and co-workers pillory these people, calling them dummies.
However, savvy owners and managers hold private consultations with literacy-challenged employees, encouraging them. Then they invest in these workers by enrolling them in remedial reading classes. (Many school districts offer evening classes of this kind as part of adult education programs.)
Or an owner or manager may provide a private tutor for a needy employee.