Urging customers to garage their vehicles during the winter months is sage advice that ultimately boosts their loyalty to your tire dealership or service shop.
Garaging vehicles enhances safety as well as saving customers time, money and aggravation — especially in areas where snow, sleet and ice storms commonly occur.
Customers are sure to appreciate these tangible benefits on brutal winter mornings when they already have much on their minds in addition to coping with harsh weather.
For example, remember that clearing snow from a vehicle and scraping its windows is more than just an annoyance to many motorists.
Rather, it is a time-consuming, stressful and potentially hazardous exercise to perform on frigid winter mornings.
Due to the size and height of many newer vehicles, for example, a motorist may need a step ladder or step stool in order to reach the windshield and rear window with an ice scraper.
(I cannot speak for my readers, but I never have heard a "height-challenged" person speak fondly of time spent scraping windshields while perched on a step ladder.)
Putting a vehicle into a garage or under car port has been routine procedure for countless car owners across the country. Amazingly, however, other motorists have not prioritized this wintertime procedure for various reasons.
Many service personnel have told me that a neighborly nudge may motivate motorists to take this simple but meaningful step. They also emphasized that the most-common customer reaction has been a sheepish admission that the garage or car port actually is overdue for a cleanup.
Later, some customers also concede that a service writer's or technician's recommendation embarrassed them into performing a much-needed cleanup. Their families thanked them for the effort because it made their lives easier, too.
Simply garaging a vehicle or parking it inside a car port cannot solve every winter weather challenge. But protecting a vehicle — even with the partial cover of a car port — certainly minimizes those winter hassles.
Let me recap the key benefits.