AUSTIN, Texas — Epicor Software Corp. has added a comprehensive suite of website, search engine optimization and online reputation management features, through Optimize Digital Marketing, to its Epicor Service CRM solution for automotive service businesses.
Optimize is a provider of digital services for automotive businesses, including nearly 4,000 vehicle service locations throughout the U.S. and Canada.
Epicor Service CRM helps vehicle service businesses attract and retain customers, recapture "drifted-away" customers, generate more revenue per vehicle, and maximize their presence in social media and online, the company said.
Optimize now offers shop owners and service chains several additional turnkey features, including:
- Development and execution of custom digital marketing strategies;
- Reputation management, including daily monitoring and content generation, for Google, Facebook, Twitter, YouTube, Yelp, Instagram, and Nextdoor;
- Website development, content curation and search engine optimization; and
- Digital advertising campaigns.
"We have found the ideal partner to help shops accelerate profitable growth through world-class CRM and digital marketing tools," said Tim Hardin, senior vice president and general manager, global auto, data, and extend services for Epicor.
Service professionals using the new Epicor Service CRM offering from Optimize can manage a full range of CRM and digital marketing features via a single login, and track the ROI of all related digital activities.
"This collaboration was established to aid shops in building stronger, more profitable customer relationships, as well as granting business owners more power to shape the trajectory of their businesses," said Doug Robison, director, sales and partnerships at Optimize.
"By combining two of the auto care industry's premier solutions, we can do even more to help our customers focus on what they enjoy most and do best – running successful service businesses. As we promise Optimize users, 'We manage your presence online so you can be present offline.'"
