STEZZANO, Italy — Brake maker Brembo S.p.A. wants to be on the forefront of automation and sustainability, and it wants a younger generation to think it's cool.
The company aims to become a "solution provider" in addition to being a product provider, according to CEO Daniele Schillaci, who presented the firm's "Brembo Next" digital ideology during a virtual presentation with media on Sept. 16.
During the event, Brembo unveiled new products, including a mirror-finished "green" disc brake, a brake spring that reduces residual torque and a customizable system that allows each tire to activate independently.
"We entered into a new era made of artificial intelligence and big data," Mr. Schillaci said. "Our plan is to become a truly digital company, delivering digital solutions.
"In that regard, we will further strengthen our innovation capabilities on a global scale through the creation of R&D centers of excellence in our main regions. We want to infuse our solutions with AI and sustainable technologies to become an aspirational cool brand for the generations to come."
Mr. Schillaci said the company wants to ensure that each new Brembo product is greener than the one before.