LAS VEGAS — Bolt On Technology L.L.C. is partnering with the subscription audio entertainment company Sirius XM Radio Inc. so that vehicle repair shops using Bolt On’s software can offer customers a free trial subscription of the radio service.
Bolt On-enabled repair shops that enroll in the “SiriusXM Service Lane for Shops” program can offer their eligible customers a complimentary three-month SiriusXM All Access subscription.
"This is another opportunity for auto shops to 'Wow!' their customers, and to differentiate themselves from competitors," Bolt On Founder and CEO Mike Risich said.
"Access to three months of SiriusXM's awesome catalog of channels is a great way for shops to say thank you to customers while providing them with unique added value.
"Everyone knows the power and reach of SiriusXM, and we're excited to work with them to help drive business to the shops we work with and make the Bolt On name more ubiquitous among consumers."
Shops using Mobile Manager Pro or Pro Pack software can offer eligible customers a three-month SiriusXM All Access subscription. For shop owners, the program costs nothing, the company said. SiriusXM will email or mail a notification to the customer about the free trial courtesy of the repair shop they just visited.
"This collaboration enables Bolt On to provide an enhanced level of service to their customers, allows SiriusXM to reach many more owners of SiriusXM-enabled vehicles, and for the shop owner it is a quick and easy process," Gail Berger, vice president and general manager, automotive remarketing at SiriusXM, said.
Bolt On said it will support the SiriusXM promotion by providing its shop customers with co-branded point-of-sale materials that will communicate and explain the program benefits to vehicle owners as well as a social media campaign predicated on the natural link between driving and listening to music.
A standard SiriusXM subscription costs 24.95 per month.