NAPERVILLE, Ill. — Nearly nine out of 10 automotive technicians at independent repair shops use their cell phones at work to access information relevant to their job, according to IMR Inc. an automotive market research firm.
"Smartphones and tablets play such an important role in how so many industries are doing business," IMR President Bill Thompson said.
"The automotive aftermarket is by no means immune to this trend. Technicians have more access than ever to the important information they need to provide excellent service, and it's critical for parts manufacturers, distributors and shop owners to understand how reaching technicians is changing in this digital age."
IMR said its research shows 87.4% of technicians use a cell phone at work to access technical information, technician manual sites, catalog information, parts manufacturer websites for technical or product information, ordering parts and watching training or instructional videos and content.