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February 25, 2020 08:25 PM

ASE updates mission statement

Tire Business Staff
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    LEESBURG, Va. — The National Institute for Automotive Service Excellence (ASE) board of directors has has revised the group's mission statement to incorporate changing technologies into its certification program.

    The new ASE mission statement explains the not-for-profit organization's primary objective: "To serve the transportation industry as an independent third party that upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals."

    "As new vehicle technologies are introduced and continue to evolve, the need for knowledgeable, well-trained repair professionals is more critical than ever before," ASE President and CEO Tim Zilke said.

    "ASE is committed to supporting the needs of the industry by providing third-party certification of skilled professionals who are committed to service and repair excellence. We believe that this new mission statement not only defines our strategic direction, but establishes a solid foundation for us to incorporate changing technologies into the ASE certification program."

    Recently, ASE introduced new technology in the form of the ASE Renewal App, which tests technical knowledge through an app on a phone, tablet or computer. The app is available for use by technicians who already are certified in the automobile series of tests (A1-A9).

    The group also recently began offering a bilingual English/Spanish language version of four ASE certification tests at ase.com.

    Today, there are approximately 250,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country, ASE said.

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