MERIDIAN, Idaho — ASA Automotive Systems is partnering with Sirius XM Radio Inc., aimed at thanking customers who come to ASA customer dealerships for service visits.
Dealerships that use ASA's TireMaster Enterprise and TireMaster software can join the SiriusXM for Shop Customers Program, a free program designed for shop owners. By participating, shops can provide three-month trial subscriptions to SiriusXM to eligible owners of vehicles with factory-equipped radios.
The trial SiriusXM Platinum Plan subscription gives drivers access to hundreds of SiriusXM channels with ad-free music, sports, talk, entertainment, news and comedy inside their vehicle and outside the car with the SiriusXM app.
"Reward programs enable dealers to effectively engage with customers, enhance shop loyalty, and increase the average ticket value," Dave Vogel, general manager at ASA Automotive Systems, said.
"By working with SiriusXM, ASA dealers now have an excellent opportunity to enhance the long-term value of their customers by providing them with premium entertainment following their service visit."
The program is free for shop owners.
"We are very excited to provide ASA dealer customers access to SiriusXM and its best-in-class audio entertainment offering that truly has something for everyone with an extensive lineup of music, sports, talk, and entertainment programming," Gail Berger, SiriusXM's senior vice president and general manager of automotive partnerships, said.