LAS VEGAS — ZF Aftermarket has launched its first aftermarket brake pad line for electric and hybrid vehicles, which has won the Best New Hard Part award at the AAPEX New Product Showcase in Las Vegas.
The TRW Electric Blue for the U.S. market promises reduced noise and vibration, as well as reduced dust and emissions.
"We see the world evolving as a collective toward environmental consciousness – which is why we adapt," Mark Cali, head of ZF Aftermarket, IAM, United States and Canada, said.
"Our product quality, safety and expertise apply to this first-of-its-kind product line and will continue to exceed market expectations. The TRW Electric Blue Brake Pad is just part of another automotive revolution for our industry, and the recognition received as the Best New Hard Part at this year's AAPEX supports that direction. I speak on behalf of the whole ZF Aftermarket team, and say thank you for this award."
ZF said the increasing demand for electric vehicles in the market is what has driven the development of the Electric Blue brake pad line with 79 SKUs, covering 37 vehicle applications. Electric Blue can be fitted on most electric/hybrid vehicles in the U.S., the company said.
Electric Blue's design exceeds OE specification of noise, volume and harshness, reaching an approval scoring of over 9/10, the company said.
The TRW Electric Blue brake pad is made to match OE products and to provide like-new braking. The pad formulations are designed to produce less NVH (noise, vibration and harshness) compared to standard material, generate less noise, and protect the environment by emitting less dust and metals in the atmosphere, ZF claimed.
The pads are supplied with the necessary hardware and shim technology which follows OE configuration, including decoupling, textured, smooth/multi-layered and double-adhesive technologies to support the pads noise-dampening properties, ZF said.