Toyo will display a range of its tires at the Treadpass, including the Open Country R/T Trail — a new on- and off-road rugged terrain tire that Toyo said delivers better off-road grip than a traditional all-terrain tire, most evident in sand, mud and deep snow. The tire is a hybrid, positioned between the M/T and A/T and fills a role in between the Open Country R/T and Open Country A/T III, Toyo said.
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The Treadpass also will feature work by mixed-media artist and photographer 2wenty and a live painting demonstration by artist and designer Gregory Siff. The two will collaborate on an art installation, combining photography and live painting on a modified Subaru BRZ.
"We are excited to bring Toyo Tires Treadpass back to SEMA for its ninth year," Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp., said.
"We work with the some of the most talented builders in the world to showcase unique and showstopping vehicles at the SEMA Show each year. Partnering with the best in the industry allows us to highlight our top-of-the-line products that help elevate the overall look and performance of these world-debut vehicles."
Toyo also will bring back its limited-edition pins in collaboration with Leen Customs. The 10 pins featuring new Toyo Tires vehicles will be distributed at designated times during the show. Schedules for the pins will be available at both the Toyo Tires Treadpass and display in front of South Hall.