CYPRESS, Calif. — Toyo Tire U.S.A. Corp. will unveil more than 35 world-debut vehicles at the Toyo Tire Treadpass along with a pair of art installations at the SEMA Show from Nov. 2-5 in Las Vegas.
Treadpass, a partially covered walkway connecting the Central and South Halls of the Las Vegas Convention Center, will showcase the largest concentration of world-debut vehicles, Toyo said. This will be the eighth year Toyo has hosted the Treadpass.
The art installations, one by conceptual artist and designer Joshua Vides and the other featuring Audi builds by Ken Block and Brian Scotto of Hoonigan Industries L.L.C., will be the centerpiece of the Toyo outdoor booth in front of the South Hall entrance.
Vehicles making their world-debuts in the Treadpass include a 1,000-horsepower 1994 Mazda RX-7, a 1972 Chevy K5 Blazer with chopped doors and an iconic 1982 DeLorean DMC 12.
Mr. Vides has applied his signature black and white style to a range of media from shoes to cars and has worked with major brands such as BMW, Fendi, Converse and the Museum of Contemporary Art Chicago. His new project with Toyo Tires will showcase his own BMW E30 M3 on Toyo Proxes Sport A/S tires in front of the South Hall.
Adjacent to Mr. Vides' display, Ken Block and Brian Scotto will reveal all-new Audi builds featuring art by Ricardo Gonzalez, a.k.a. "Itsaliving." Mr. Block will display an Audi Sport Quattro Tribute built by LCE in Germany and Mr. Scotto will unveil an Audi Coupe Quattro, a project car he bought in 2004.
"Toyo Tires is excited to rejoin SEMA 2021 in person and bring back our celebration of creativity and vehicle execution at Treadpass," Toyo Tire President and CEO John Thomas said.
"SEMA allows us to highlight and partner with some of the best builders in the industry. They choose Toyo Tires knowing the right tires elevate the look, feel and performance of their vehicle."
