DIAMOND BAR, Calif. — The Specialty Equipment Marketers Association (SEMA) is moving forward with plans for the 2020 SEMA Show, Nov. 3-6 at the Las Vegas Convention Center in Las Vegas, and has opened registration at its website.
Site visitors can register for both the SEMA Show, which also features the Global Tire Expo powered by TIA (Tire Industry Association), and the concurrent Automotive Aftermarket Products Expo (AAPEX), being held Nov. 3-5 at the Sands Expo and Caesars Forum Conference Center in Las Vegas.
While many conventions and trade shows have been canceled in the spring and summer amid the pandemic, SEMA organizers said the fall event will occur "at a time when analysts anticipate the marketplace will begin its path to recovery, positioning the SEMA Show to be vital in helping businesses move toward a successful 2021."
Show organizers said they are "actively working with leading experts to develop standards and protocols that will create an optimal environment to conduct business, while focusing on the health and well-being of those at the event."
"We know the SEMA Show this year will be fundamental to helping businesses connect and move forward. We take that role very seriously, but not at the expense of the health and safety of the industry," said SEMA Vice President of Events Tom Gattuso.
"We're confident that we will build a suitable environment that gives people certainty that they are not at risk to congregate, yet still leverages the show's position on the calendar to help the industry recover more quickly."
The SEMA Show's annual booth space selection process took place in May with "overwhelming" industry participation, SEMA said.
The SEMA Show, which is closed to the public, is comprised of 12 industry sectors of exhibitors along with education seminars.
Attendees must qualify to receive a badge and attend the event by providing documents verifying their employment in the automotive aftermarket industry.