LAS VEGAS — Snap-on Inc.’s Mitchell 1 business introduced enhancements to its automotive repair information, shop management and marketing services during AAPEX 2024 to help auto repair shops run more efficiently.
Enhancements to ProDemand repair information software include:
- Increased coverage to 98% of electric and hybrid vehicles with access to the most up-to-date OEM repair information.
- Improved VIN resolution capabilities for more precise vehicle-specific information searches to enable faster identification of needed parts, labor estimates or repair procedures.
- Enhanced bookmarking allows users to save their progress and return to where they left off on shared accounts. Additionally, each vehicle/search term event is saved, allowing technicians to return to a specific task.
Enhancements to the Manager SE 9.1 shop management program include:
- Job View, which enables a shop to group repair and diagnostics work “by the job,” resulting in organized estimates and invoices. The new feature allows shops to group related labor tasks and parts together through job containers, both on screen and resulting estimates and invoices, the company said. It also allows shops to check profit by each job, create canned jobs and identify deferred work.
- Customizable screens / user preferences to support workspace personalization. Users can customize background color, including dark mode, select colors for each line-item type, choose font types and sizes with a bold text option, columns layout and display settings for a more intuitive experience.
The SocialCRM + LocalSearch marketing software now includes:
- New website themes to help shops improve their online presence, attract new customer traffic and convey their brand stories. They include modernized visuals and features to help shops expand their marketing opportunities to attract more customers, the company said. The LocalSearch design themes give shops the power to take their websites and social media activities to the next level of business growth, Mitchell 1 said.
- The Google Optimization Suite, available exclusively through Mitchell 1's SocialCRM | LocalSearch services, enables shops to leverage customer review management tools to enhance their shop’s online visibility and grow their business, the company said, simplifying online and digital marketing processes.
