CINCINNATI — Tire Discounters raised $20,631 in late October to support Wounded Warrior Project (WWP) during its "Labor is On Us" event held in Tire Discounters locations in Alabama, Georgia and Tennessee.
Tire Discounters raised the funds by offering free labor on tire and oil changes in exchange for customer donations to the WWP, nonprofit that supports the growing needs of wounded U.S. military veterans, their families and caregivers.
During the event, which ran Oct. 24-31 at 26 Tire Discounters stores throughout the three-state region, customers donated $9,140 and Tire Discounters chipped in the rest by adding a $1 donation for every social media share, phone call, and appointment booked during the event, raising the total donation to $20,631.
Funds raised in support of WWP will provide programs and services for veterans, which include access to mental and physical health care, employment assistance and education services.
"The Labor Is on Us event was our way of saying thank you to all the men and women who keep us safe. We're honored to donate over $20,000 to support Wounded Warrior Project on behalf of our customers and employees," Tire Discounters President Jamie Ward said.
For Tire Discounters employees, the event was about more than just offering labor on the house, the Cincinnati-based dealership said.