BOWIE, Md. — The Tire Industry Association (TIA) and market research firm GfK Group will host a webinar on Nov. 16 that will focus on emerging market trends that have implications on market demand and retail tire pricing.
The webinar — "Three Key Trends Disrupting the U.S. Tires Marketplace" — will feature three GfK representatives: Miguel Quiros, vice president, tires retail; Matthew Wright, account director, tires; and Neil Portnoy, executive vice president, market insights.
Dave Zielasko, TIA communications consultant, will moderate the session, scheduled to run from 2 to 3 p.m. on Nov. 16,
The webinar will cover:
- All-weather and winter tire overlap: Is the winter tire segment slowly converting to the fast-growing all-weather segment — a 3PMS-verified, "premium plus" new category in the market?
- Electric vehicle (EV) disruption: Understanding the EV consumer migration away from the car dealer and to the independent tire retailer. How soon will this EV consumer enter your shop to buy tires?
- Pricing, mix and sizing trends: The implications of rim-diameter growth and brand mix management in maximizing your average retail selling price.
Attendees should expect to learn how tire makers and sellers can be ready to meet consumer expectations successfully when searching for new technologies in the U.S. tire market. In addition, GfK will offer an overview of 2023 tire market performance.
The event is free. To register, go to a dedicated page TIA has set up for this event.
"TIA is pleased to join with GfK to bring this webinar on emerging tire maker trends in the U.S. to our members and the industry," TIA CEO Richard "Dick" Gust said.
"GfK's dealer panel consisting of thousands of tire dealers provides keen insight into the rapidly evolving tire industry, and we look forward to an interesting presentation and lively discussion."
