DIAMOND BAR, Calif. — SEMA's Wheel & Tire Council (WTC) is planning a webinar on Sept. 21 on how tire and wheel companies can leverage data effectively to improve their business.
The webinar, "Data is the new Oil — How the Tire & Wheel Industry Can Benefit from being more Data-driven and Save Billions of Dollars," will cover subjects like how employing data-based decision-making can help companies gain a significant competitive advantage as the specialty-equipment market becomes more complex (i.e., SKU proliferation) and external influences create more volatility (i.e., Ukraine war, inflation and COVID).
Mike Lusso, sustaining engineer manager at Hennessey Industries L.L.C., and Tim Eisenmann, chief analytics officer and CEO of Torqata Data & Analytics L.L.C, will be the featured speakers.
Among the specific topics on the agenda are:
- The true cost of having data inefficiencies in your company.
- Solutions and approaches for data collection, cleansing and insights generation.
- Real-world case studies on how empirical decision-making with more data has made a difference for retailers, distributors and manufacturers.
- Starting points to discuss which key decisions could and should be supported by more data and how to acquire it.
The webinar is scheduled to start at 3 p.m. EDT and is open to all interested parties.
The webinar will include a question-and-answer session.
Interested parties can register a SEMA's learning site.