TAMPA, Fla. — RNR Tire Express earned recognition for its promotional campaign for its recent 2022 Father's Day Giveaway, an annual program to honor deserving fathers around the country.
Franchise Update Media awarded RNR Tire Express with the "Best Limited Budget Campaign Award" during its 5th annual Franchise Innovation Awards contest.
The goal of the awards is to identify and recognize franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.
During this year's Father's Day Giveaway, RNR awarded the grand prize, an Indiana Jones-styled, all-expense-paid trip to Disneyland, to Efrim Johnson of Michigan, a former U.S. Marine, volunteer firefighter, corrections officer and a father of two.
He started a program through the family's church in 2014 called Men on a Mission that connects fathers and sons with widows throughout the region in need of home repairs and services.