CAPE GIRARDEAU, Mo. — Access to a large inventory of tires is key to selling Tier 1 and 2 brands of tires, according to Mark Rhodes, president of Plaza Tire Service in Missouri.
While some in the industry see a growth in popularity of Tier 3 and Tier 4 tire brands among consumers, Mr. Rhodes contends it depends on what the salesperson has on hand that determines the sale.
"It's more of an inventory and availability question than it is what the consumer wants. If you come into a store that doesn't have a Goodyear available, you're not going to sell them a Goodyear," he said.
Each of Plaza Tire's 67 stores inventories about 2,000 tires, he said. Plaza Tire carries BFGoodrich, Bridgestone, Dick Cepek, Falken, Firestone, Michelin, Nokian, Pirelli, Toyo and Yokohama brand tires.
"I live in a world where (customers) buy what we sell. So people will always buy the less expensive (tire) if that's an option you give them," Mr. Rhodes said.