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March 13, 2020 03:19 PM

NTB, Tire Kingdom to assist Ronald McDonald House families

Tire Business Staff
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    PALM BEACH GARDENS, Fla. — TBC Corp. is partnering with Ronald McDonald House Charities to provide support through its Tire Kingdom and NTB Tire & Service Centers retail stores to families aided by the charity.

    Ronald McDonald House Charities (RMHC) helps families stay close to a hospital where their ill or injured children are being treated.

    The partnership, dubbed "Aligned in Hope," will provide support to RMHC through the following efforts:

    • After leaving the hospital, RMHC families will receive a membership card that offers discounts for life on tires and maintenance services at any Tire Kingdom or NTB store in the U.S.;
    • Service discounts for shuttle vehicles used by Ronald McDonald House programs to transport families — helping to minimize vehicle downtime and prevent costly repairs; and
    • Discounts on products for Ronald McDonald Care Mobile, which provides access to medical, dental and health care resources in communities where children need it most.

    In addition, TBC employees at more than 600 Tire Kingdom and NTB stores in 18 states will have the opportunity to participate in volunteer activities at, and in support of, local RMHC chapters.

    The relationship between NTB, Tire Kingdom and RMHC will be promoted in stores and online through educational and promotional campaigns.

    "We're extremely excited about the opportunity to make an impact through our partnership with Ronald McDonald House Charities and their local chapters throughout the United States," TBC President and CEO Erik Olsen said.

    "Aligned in Hope affords us the opportunity to give back to RMHC families while doing what we do best, fixing cars, in our ultimate quest and firm belief in our ability and moral obligation to leave everything better — a TBC Corp. core value."

    "This new partnership will provide essential tire and automotive resources to our system and RMHC families as they return home after their child's medical treatment," RMHC President and CEO Sheila Musolino said.

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