NORWELL, Mass. — James Develin of the National Football League's (NFL) New England Patriots is back at it, serving as a spokesman for Sullivan Tire and Auto Service dealership.
Sullivan Tire has released a commercial in which Mr. Develin, the fullback on the Super Bowl champion Patriots, answers customer questions and Paul Sullivan, vice president of marketing for Sullivan Tire, lends support and advice.
The TV spot highlights Sullivan Tire's Retail and Commercial Divisions. It was filmed at the Kingston, Mass., retail location and ,Plymouth, Mass.. commercial facility.
The spot is part of a one-year agreement between Mr. Develin and the dealership. In the spot, Mr. Develin supports customers with the company's "can-do attitude" and helps with the "heavy lifting."
"James Develin personifies the family spirit we value," Mr. Sullivan said. "James is, and will continue to be, an integral part of Sullivan Tire's communications with our customers, who are also a part of our extended family."
Develin has a long history of partnerships with Sullivan Tire that have included appearances and a video interview series.
Sullivan Tire has 73 retail locations, including two recent Massachusetts openings.