NEW YORK — Summer tire sales from independent tire dealers increased 14% in the first half of 2019, compared to the same period in 2018, according to point-of-sale data from research and analytics firm GfK.
"With 1.8 million units sold, summer tires have accounted for $291 million in revenue so far this year," GfK said in an Aug. 27 release.
Overall, the independent tire channel has grown 1.5% in the first half of 2019 compared with the year before. Light truck tire sales grew 11 percent in both dollar value and units sold, while sales for tires with rim sizes of 18 inches or more rose 8% in dollar value and 7% in units sold, GfK said.
Out-the-door price increases, averaging 2%, have resulted in higher dollar sales than unit sales in 2019, GfK said. Also, run-flat tire sales have increased 1.5%.
The only notable decrease was in ultra-high-performance tires, which fell 1.6% in dollar sales and 3% in unit sales during the period, according to GfK.
GfK's POS tire panel represents nearly 35,000 points of sale across the U.S., according to the company. The data GfK generates allows manufacturers and retailers to understand industrywide trends, competitor activities, sale prices and brand market share.