Fountain Tire celebrating 65th anniversary with giveaways

EDMONTON, Alberta — Fountain Tire Ltd. has launched two programs in celebration of its 65th anniversary.

The Canadian dealership has launched 65 Days of Giveways for its customers, as well as an internal campaign to raise awareness of the company's longevity with employees.

For 65 Days of Giveaways (June 7 through Aug. 10), customers can win $100,000 worth of prizes.

Every day, they can visit fountaintire65.com, click on a virtual bay door to reveal that day's prize and enter for a chance to win it instantly.

Prizes include a set of four Goodyear tires, NBA game tickets to see the Toronto Raptors, Air Miles Reward Miles and a motorsport experience for two at the Area 27 Motorsports Park in Oliver, BC. A grand prize will be awarded on the program's final day.

The internal giveaway engages associates at Fountain Tire's corporate head office and across its 160 locally owned and operated stores.

The company is asking associates to submit photos of their summer adventures and participate in weekly photo challenges highlighting Fountain Tire spirit and community involvement.

In addition, there is also a regional challenge to help "Bill," a special 65th anniversary statue, visit as many Fountain Tire locations as possible. Individual and group prizes will be awarded, including branded merchandise, air miles, tires and other partner-donated items.

"This milestone anniversary is an opportunity to engage with and give back to those who have helped make our company a success for the past 65 years — our loyal customers, dedicated partners and more than 2,500 associates across Canada," Shad Smereka, vice president, people & customer experience at Fountain Tire, said.

With 160 stores spread over five provinces, Fountain Tire is considered the second-largest independent tire dealership in Canada and ninth largest in North America, according to Tire Business research.

Fountain Tire recently was recognized as one of Canada's Best Managed Companies for the 28th consecutive year.

Edmonton-based Fountain Tire earned a spot on the program's Platinum Club, which recognizes companies that have been on the list at least seven times. Fountain has been a Platinum Club member since 2003

"At Fountain Tire, we like to say, 'We're on this road together,'" Mr. Smereka said. "Thank you to our business partners, our associates, our customers and everyone in the Fountain Tire community! You have been on the road with us and supported the spirit of partnership that has been at the root of our company since day one."