DIXON, Calif. — When Ted Jorgensen opened his tire dealership, Dixon Tire Pros & Auto Repair, in April 2002 in a former Goodyear store in Dixon, only two cars came in the first day.
"Ouch," he said, as he recalled that day, April Fool's Day. He said to himself, "I could change things."
And change he did.
The eight-bay garage "needed some love," he said, so he painted and remodeled the showroom with counters, chairs and a big-screen TV; replaced cracked windows; cleaned up the bathrooms and eliminated tire displays from the waiting room.
The renovation, along with loyal employees and a focus on customer service, apparently helped.
"We just had a record month last month — from two cars (that first day) to $172,000 last month," he told Tire Business, noting his parking lot is usually full of vehicles, with customers coming from miles away.
He proudly touted that his dealership recently earned the "business of the year" designation from the local chamber of commerce.