SCOTTSDALE, Ariz. — Reinalt Thomas Corp.'s Discount Tire brand has renewed or established sponsorship deals with several Major League Soccer (MLS) clubs, expanding on a partnership that names Discount Tire/America's Tire the official tire retailer for the 2024-26 MLS seasons.
The deals are in conjunction with Continental Tire the Americas, which is the official tire of MLS.
Discount Tire will be a presenting sponsor for the:
- Portland Timbers;
- Chicago Fire FC;
- FC Cincinnati;
- Miami CF;
- Nashville Soccer Club; and
- Seattle Sounders FC;
Discount Tire will have branding and tire safety tips integrated into the teams' stadiums, as well as in digital and social media platforms. Other branding opportunities include radio broadcasts in Seattle; PA announcements and branded replays, as well as streaming ads in Nashville; and a designated "Discount Tire East Garage" at Cincinnati's TQL Stadium.
Discount Tire is in 20 markets where MLS teams are located, the company said.
The company's multi-year partnership with MLS also includes Discount Tire's being named as the official tire retailer of the MLS, the MLS All-Star Game presented by Target and the MLS Cup presented by Audi.
